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In 2013 Natasha Bryantseva, a creative director of an advertising agency, came to a jewelry workshop for the first time to try out a new hobby. Two years later, in 2015, she opened her first showroom in Ekaterinburg, the unofficial capital of Ural Mountains. The “Natalia Bryantseva” jewelry brand was born. The showroom grew into a real store the following year, and the brand changed its name to Avgvst: what began as a one-woman-studio became a team in which every member matters.
And then, in several years, we skyrocketed:
2023 will be the year when we open our first brick-and-mortar store in Berlin. We'll probably have more answers for ourselves by then. But we want to believe that they will be followed by more questions, beckoning us to continue our journey.
Each Avgvst piece is made by hand in Italy, Thailand, and Russia. In fact, by 12 pairs of hands it passes during manufacturing. This process takes an average of 14 hours from 3D modelling to finishing. Although automation allows for faster manufacturing and larger scale, we prefer to produce fewer pieces and invest more time into our work. Multi-stage hand finishing is our principle. That’s why not all pieces are always available.
We don’t produce more pieces than we can sell. That’s why we don’t have to melt down unsold Jewelry.
We use recycled gold and silver.
Our diamonds are sourced and cut ethically.
We only use gemstones with clear provenance.
Our packaging is made of unlaminated recyclable paper. We don’t put our logo on bags and gift boxes to let you re-use them. For this type of packaging we collaborate with artists, renewing the design every year